How to Create a Powerful Brand With Your Mobile Game
Around 7 billion people live in the world. Nearly one-third of these are mobile gamers.
We all witnessed how PubG and Fortnite managed to generate hundreds of millions of dollars each year over the last couple years. You should not underestimate the power and reach of mobile gaming.
Your mobile gaming application can be a highly profitable business with the right development and top-of-the-line graphics.
Both non-gaming companies and high-tech mobile gaming development companies are realizing there is plenty of room to enter this market with completely new approaches, without compromising the gaming experience.
Let’s look at how game developers and businesses can harness the growth of mobile games to help their brands.
The changing demographics of gamers
Everybody plays games. This means that Mobile Game Developers and companies in the gaming industry should make products that appeal to both men and women. According to Google and Newzoo, 60% of mobile game players believe that less than 30% of mobile games cater to their needs.
The rapidly growing number of mobile users worldwide, the rapid rise in apps in major app stores and the new mobile game genres make it time for game developers and advertisers to rethink mobile game demographics. Contrary to popular belief, teenage boys are not the only ones who play mobile games. According to research, 62% of American mobile gamers are women between 35 and 44 years old. Statista reports that around 25% of American video game players are over 50.
Over the past few years, the number of mobile games available in the Google Play Store as well as the Apple App Store have increased exponentially. Multi-player games are becoming more popular. There are many genres and options available for players of all levels.
If half of mobile gamers are women and relaxation is their main reason for playing games, then mobile game developers would be more wise to create hyper-causal mobile games. Brands could also use this audience as a prime advertising opportunity.
87% of mobile users spend their time using apps. It is most likely that the app they use will be a game. Mobile game developers need to reconsider their definitions of gamers, given the changes in the core demographics of mobile gaming over the past few years. To build a brand around their games, they promote them as such, opening up new avenues for advertisers and allowing them to reach more people.
Deliver unique experience leveraging gaming technologies
Mobile users are looking for adventures and fantasy worlds and want to engage with advanced AR and VR technologies. They want to find a way to relax or escape. Many mobile gamers are able to let go of all distractions and enjoy a mobile game. They are more open to new experiences, especially when they have high-quality graphics resolutions and a strong sense sensation. This not only helps them to be committed to the game, but it also creates a positive association with brands and the game.
It is essential to display the right advertising at the right place and time in order to be effective. Mobile games also offer a variety of opportunities for brands to interact with users in their preferred area. This increases the chances of having a conversation. It is important to know what kind of games your target audience would like to play. You must provide a gaming experience that is enjoyable, regardless of whether the ads are placed or the game’s genre. This will help you convert regular gamers into loyal fans.
Build a positive brand association
Mobile gamers are very different to traditional video game players. If they get in-game rewards, such as power-ups and extra lives, they are more likely to watch ads. Some gamers may prefer it that way. According to a study, 40.1% of mobile users believe that a video offering some reward is the most acceptable type of advertisement and the highest-paying format for any ad.
Another study found that 74% of those who saw rewarded ads enjoyed the experience. Women also make up about 55% of the total views for rewarded ads videos and have a higher completion rate than men. You can see the logic behind ad strategy and format, and you should offer gamers some time in return for their time.
Mobile game developers don’t have the obligation to force users to view ads with rewarded ad video. They can instead be an opt-in experience offering positive reinforcement. Brands can make their ads videos part of the gaming experience with the right strategy. They can be memorable and have an impact on the purchase decision of the user.
Create a game for today’s gamers
Marketing professionals and entrepreneurs have a great opportunity to succeed in the mobile gaming market. They must also be aware of mobile gaming’s demographics, in-game rewards, and the overall experience. Your strategy should be geared towards gamers and cater to the growing and thriving market.
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